There is nothing worse than what I call the “frustration cycle”. You know the one; it goes something like this:
I am SO excited about this Instagram photo! It is going to KILL IT!
Yes! Perfect Caption!
Hmmm. That photo doesn’t quite fit with the one I posted yesterday.
Crap. Is there another photo I can put with this caption?
No, this is really the perfect photo.
Crapola. I wish I had this same photo but a little [tighter, wider, more to the left, insert anything else here].
We’ve all gone through this exact scenario, which is where we come to the title of today’s blog post: VARIATION.
Rather than shooting a perfect photo that leads to the frustration cycle when you are ready to post it, shoot 2-3 images instead of just one! This seems just too simple, but it is a LIFESAVER. When you already have your mug, computer, phone, planner, pastries, model, etc., why not go ahead and take a few variations of the same photo? It will take 2 or 3 extra minutes on the front end to save a WORLD of time and frustration on the back end when you have 3 photos to choose from instead of just one, completely eliminating the “Does it fit in the feed?” question. Here’s an example of three variations on the same photo from a recent branding shoot with Root and Restore.
You can see how each one would fit differently into your Instagram feed, as well as serve different purposes on your website or marketing materials. The widest version leaves plenty of white space allowing for text overlay or room to breath in your Instagram feed. The middle distance shows off more of the business owner, Tresa, and the joy in her expression. And of course the tightest version shows of the coffee mug specifically and is a great image for encouragement to all rather than focusing on a face.
Here is one more example of variation from a recent shoot with Houston Wedding Planner Skylar Caitlin of Chancey Charm.
The variation here comes in the crop, angle of shooting, and the focal point of the image. The far left image focuses on the “tools”, the markers that Skylar uses in her sketches whereas the far right image is an overview of her workspace. Slight changes can make a huge difference and allow for flexibility when you are ready to put your images to use.